When: 12 p.m. to 2 p.m.
Reserve your spot here. 

May 12: OLOS & Alfaparf Milano

Join OLOS and Alfaparf Milano for an afternoon of Italian Luxury and beauty. The two brands will join forces to bring the best in hair and skin care. Guests can stop by to meet the experts, get their skin and hair diagnoses, and enter to win two beauty giveaways to reveal the guest’s hair and skin’s natural beauty.

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When: 12 p.m. to 6 p.m.
Reserve your spot here.

May 13: OPULUS

Get to know OPULUS Beauty Labs and their newest launch, the Glow Rituals collection, at an in-store event. Guest will be able to receive treats from the brand.

When: 12 p.m. to 2 p.m. 
Reserve your spot here.

May 13: OSEA 

Join OSEA for their summer of clean beauty event. Guests will be able to win exclusive prizes and enjoy tasty vegan treats while learning more about their seaweed-infused skincare and body care brand.

When: 4 p.m. to 6 p.m.
Reserve your spot here.

May 14: Elizabeth Mott

Elizabeth Mott is teaming up with other K-beauty brands in The Allure Store for a full-day AAPI event. The brand will be handing out samples of some of its best-selling products. 

When: 12 p.m. to 2 p.m.
Reserve your spot here.

May 14: Smooth Skin 

Celebrate the beginning of summer with SmoothSkin and its newest and most high-tech device, the Pure Fit. Guests will be able to meet brand representatives and experience the feeling of IPL hair removal for themselves, alongside summer-themed activities and giveaways.

When: 4 p.m. to 6 p.m.
Reserve your spot here.

May 18: Botanika Life 

Join Botanika Life to celebrate the launch of the new Botanika Life, Illuminating Mini Skin Elixirs just in time for that summer glow. Guests will be able to enjoy giveaways, contests, and exclusive discounts. 

When: 12 p.m. to 2 p.m.
Reserve your spot here.

May 18: Neen 

Come check out Neen, the new high-performance, consciously formulated “makeup can’t f*** up” brand from legendary makeup artist and visionary Jeanine Lobell. Be the first to experience Neen’s newest offerings while picking up some pro tips and tricks from Jeanine. The first 100 guests will recieve a special gift bag with products from Neen and friends!



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