Naomi Osaka’s sun-care brand, Kinlò, is finally coming to Walmart. On April 30, the line created specifically for people with melanated skin will be available in 2,500 Walmart stores across the country and on walmart.com, according to the brand.
After launching the brand last September, the four-time Grand Slam tennis player is ecstatic to bring more sunscreen options to the national level to increase its accessibility. Created in partnership with board-certified dermatologist Naana Boakye, MD, the pair’s goal is to raise awareness about the effects of skin cancer on people of color.
“Growing up playing tennis, I never liked using sunscreen because of the white residue, and I assumed my natural melanin would protect me anyway, but that’s not actually true. I got a bad sunburn the first time I went to Australia, and then I started doing more research and learned that people of color have a significantly lower skin-cancer-survival rate,” Osaka says in a statement. “I started Kinlò to educate others about proper sun protection, no matter what they look like or where they live.”
Both new and already existing products will be available at Walmart. The bestselling Golden Rays Sunscreen SPF 50+, for example, has new shades including Light, Medium, and Deep, for a variety of complexions, available exclusively in Walmart stores and online for $12.
Additionally, the Always Golden Daily Moisturizer with SPF 40, Always Golden Daily Body Lotion with SPF 30, and Sunscreen Stick with SPF 30, have been added, each retailing at $12, plus the Cooling Body Gel Moisturizer and Sun Spot Brightening Moisturizer, both available for $10.
Check out the inclusive sun-care line beginning April 30 at Walmart locations across the country and at walmart.com/kinlo.
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