We know, there are so many beauty brands these days and it’s hard to try them all. Let’s face it, with everyone and their mother creating a beauty brand, deciding what to actually buy can get overwhelming. Here at Allure, we love to rave about brands that impress us time and time again — and Tarte is one of them. After launching 22 years ago, the brand has made an impact in the beauty world with its outstanding cruelty-free (and oftentimes vegan)formulas at mid-range price points. 

Now, the brand has grown to offer over 100 products in all different families and ranges. You have the Sugar Rush line, which features the filter-like Skin Treat Poreless Tinted Moisturizer and, of course, the Shape Tape collection, which is home to the iconic Shape Tape Concealer — a repeat Readers’ Choice Award-winning product. Not to mention, you can even shop on Tarte’s website by what’s trending on TikTok (talk about keeping up with the times).

So, that begs the question: what are the best Tarte products? To be honest, the list is a long one, but our editors decided to cut it down to nine. Keep scrolling for our favorite Tarte products to shop right now and always.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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