Fresh from a worldwide tour, Dua Lipa isn’t resting on her laurels for long. Having walked in Balenciaga’s haute couture show on July 6 (alongside Nicole Kidman and Kim Kardashian, no less), the singer just showed off a brand new hair color in campaign photos for her latest collection with Puma.

Hot pink to “make the boys wink,” wrote her hairstylist Chris Appleton, who shared a selection of behind-the-scenes photographs from the shoot. Lipa’s raven hair color was no more — if only for the shoot itself. It is likely the rich and vivid shade of pink is a wig. 

Tapping into the current Barbiecore trend, the new shade is unapologetically vibrant and the near-fuchsia hue really suits the singer. To recreate a similarly strong shade like this, look to Bleach London’s The Big Pink Super Cool Color, a semi-permanent color mask that delivers brilliant color (to pre-lightened hair) in just 30 minutes. If you’re dark-haired, you will need to bleach first to create a similar depth of color.