We have always been so committed to teaching our readers about the best beauty products on the market at allure.com. To prove our dedication, a year ago we opened the Allure Store for an IRL, interactive shopping experience that combines the trusted expertise of Allure editors and beauty-pro contributors and features a ton of exciting events hosted by our favorite beauty brands. Now, one year later, we’re thrilled to announce the first retail partnership with one of our favorite beauty stores, Ulta Beauty.
This collaboration will showcase some of Ulta Beauty’s hottest brands, which will be updated on a monthly basis, at the Allure Store. According to Allure editor in chief Jessica Cruel, Ulta Beauty has long been an important retail partner of Allure, and we’re excited to extend that collaboration to the Allure Store. “We are eager to give some of our editor-favorite brands a new and unique opportunity to reach our audience,” Cruel adds.
So, what can you snag at the Allure Store now that Ulta Beauty’s involved? Of course, you’ll be able to shop multiple products from the Ulta Beauty Collection but there are also tons of picks from Fenty Beauty, Supergoop, Olaplex , and so much more.
The Ulta Beauty at Allure Store pop-up is available to shop now through September 30 and is open daily between 11 a.m. and 7 p.m. ET at 191 Lafayette St. in New York City. Can’t shop the collab in real life? No worries — keep scrolling to see (and shop) some of our favorites that will be featured in the store this month.
Ulta Beauty x Allure Store Makeup Brands
Fenty Beauty’s Gloss Bomb Universal Lip Luminizer is a Best of Beauty winner for many reasons. Besides the hydrating formula, each of the six shades has a soothing, subtle vanilla scent. This gloss is so good, in fact, that it converted associate news editor Gabi Thorne into a lip gloss lover. “Thanks to the shea butter in the formula, my lips always stay hydrated while wearing Gloss Bomb, and the formula doesn’t leave lips sticky or tacky like other glosses,” she raves in her review of the product.