About Psychelia Terry | Hype Hair

       Psychelia is a top beauty mogul and influencer in the beauty industry. She was recently crowned America’s Most Beautiful, 2022 Mrs. Texas. 10 years ago she started her brand Urban Hydration with her husband Vontoba Terry, but that’s not quite the beginning of their story. She started with her lingerie line called Urban Intimates which was sold in some of our huge retail department stores such as JCPenney and Macy’s. After years of killing it in the lane of lingerie, Psychelia decided to switch gears in the beauty and haircare world and has been thriving every since.

      Urban Hydration specializes in clean skincare and haircare products. One of Urban Hydration’s customer faves is their Bright & Balanced Aloe Vera Leaf Face Wash. Which is a facial detox that supports acne-prone skin and hyperpigmentation. Urban Hydration products 

are sold in some of our favorite retailers such as Target, Ulta Beauty, Bed Bath & Beyond, etc. 

        She has been honored as Philanthropist of the Year, Woman of the Year, Outstanding Young Alumni, as well as being named one of the Top 25 Moguls and influencers. Not only does Psychelia pride herself on creating products that’s good for the environment but, she’s also known and acknowledged for giving back to the community through her partnership with WATERisLIFE providing clean water to communities in need. The Terry family funded wells in Kenya to help over a thousand families have clean water. We can all agree that this Queen deserves her flowers.

       Psychelia is a trailblazer continuously leading the way for her community.  As Urban Hydration continues to blossom; We are Hyped to see what’s next for Urban Hydration and the Terry Family.

The Team that made it happen:🔥
Photographer: Jen Missouri/ Hairstylist: Canitra Lashae / MUA: Brianna / Set Assistant: Labrea



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