In 2024, all we want is one thing — at least when it comes to our makeup. An airbrushed flush, ombré lips, striking eyeliner… experts predict that 2024 makeup trends will center around the power of one. We’re moving away from looks that “require a lot of moving parts” which means more “easy to use” products says Tasha Reiko Brown, a Los Angeles-based makeup artist.

Keeping things simple (as in forgoing a smoky eye and contoured cheeks and bold lipstick, all at once) doesn’t mean you have to abandon bold makeup. (And you also don’t have to bleach or bedazzle your brows like we saw all of 2023.) Ahead, makeup artists share exactly how to do more with less this year.

Meet the experts:

Draw the Line

Getty Images

Getty Images

Keep your high-precision liners nearby because eye makeup is getting graphic. “Striking shapes, trendy reverse liner, and bold lines draw attention to the eyes,” says Brown. Since spotting the sharp winged liner at Laquan Smith’s spring 2024 show and the marker-like striped eyeliner on Jil Sander’s spring 2024 runway, our subtle cat eye hasn’t seen the light of day.

In search of an inky formula to try this out? Makeup artist Sheika Daley traced Lancôme Idôle Ultra-Precise Felt Tip Waterproof Liquid Eyeliner in an arrow design on models at LaQuan Smith’s show, the same formula we dubbed the “classic black turtleneck of liquid liners” in our 2023 Allure Best of Beauty Awards. “Place a dot just outside the eyelids as your ending point, check for evenness, then draw out from lash line to dot,” says Brown.

Lancôme Idôle Ultra-Precise Felt Tip Waterproof Liquid Eyeliner

Nyx Professional Makeup Super Fat Eye Marker

Better Than Bare

Getty Images

Getty Images

Skin tints replaced heavy foundations in 2023, but it turns out we do still like some coverage — without a cakey feel. So this year, brands started giving us the best of both: MAC, Covergirl, and Fenty Beauty recently launched sophisticated formulas that provide coverage without compromising on the lightweight texture and finish.

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